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The Diary

The
Diary

words worth your time

Essays about the stuff that doesn't fit in a caption. Written by Kenda, mostly late at night.

Newest · October 5, 2026 · 12 min read

The Algorithm Has Custody

The machine sold him connection and delivered the opposite.

Read it

A series

The Algorithm Has Custody

Our feeds became the home shopping network.

What the feed is doing to us, to our kids, and to how we think. Written by a former CMO who used to build the machine.

  1. Part 1The Algorithm Has Custody

more parts coming

Every entry

  1. Kenda in sunglasses and a leopard coat, framed like an Instagram post that says I had a lawn
    April 1, 2026 · 5 min readI Had a LawnMy value-based ethics professor told me to drop out. He had a wall full of executives. I had a lawn.
  2. A white vase with its cracks mended in gold, the Japanese art of kintsugi
    March 29, 2026 · 7 min readBoth Can Be TrueThree hours of texting about education, politics and war, and the hardest skill nobody teaches.
  3. A podcast microphone and headphones on a wooden desk
    March 24, 2026 · 7 min readI Stopped Crying for Seventeen YearsNot because I was strong. Because I had completely shut it down.
  4. Kenda and a friend in matching caps, holding up their medals after the Escape from Alcatraz triathlon
    March 23, 2026 · 5 min readI Got in the Water AnywaysWhat doing a triathlon at 237 pounds taught me about everything, and why I tell my sons to do it today.
  5. Neon SKM and ON AIR signs glowing on a dark brick wall
    March 22, 2026 · 7 min readWhy I Started Saint Kay MediaI didn't start Saint Kay because I had it figured out. I started it because I was done pretending I did.